Conceived By

Ministry of IT and Telecom

Executed By

Virtual University Of Pakistan

Funded By

Ignite

About DigiSkills.pk

About DigiSkills.pk

DigiSkills.pk is the largest Training Program in Pakistan offering best Free Online Courses in freelancing Skills with E-Certificates issued by VU and Ignite. Over 3.5 million trainings have been imparted since 2018 to generate skilled workforce in Future of Work and to strengthen digital economy of Pakistan.

The Women Empowerment is a key element of this program, as they benefit to learn and earn sitting in the comfort of their homes.

Overall Sign Up

Overall Sign-ups

3,226,552

Overall Enrollments

Overall Enrollments

3,974,086

DSTPs 2.0-Batch

DSTP2.0-Batch-06 Enrollments

302,316

News & Events

News & Events
  • 16

    Feb, 2024

    E-Certificates for DigiSkills 2.0 Batch-06 are Now Available!

    Feb 16, 2024

    DigiSkills Training program proudly announces that the E-Certificates for Batch-06 are now available. We extend our utmost wishes to the graduating trainees of Batch-06 on behalf of the DigiSkills.pk team.

      

    The trainees can download the E-Certificates from the Learning Management System (LMS) of DigiSkills Training Program by clicking on “My Results” option under Trainee Services Section.

     

    In order to download the E-Certificate, you will need to click on the View link and then on the pop-up notification in LMS to confirm that the Full Name provided in your profile is correct.

     

    Kindly make sure to check your Full Name in your LMS Profile before downloading the certificate. DigiSkills.pk will not be responsible in case of an incorrect name.

     

    Good luck for your future endeavors and welcome to the world of Freelancing!

     

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  • 14

    Feb, 2024

    E-Certificates of Batch-06 will be issued on February 16, 2024

    Feb 14, 2024

    DigiSkills Training Program 2.0 will issue the E-Certificates for successful trainees of Batch-06 on February 16, 2024. Please make sure that you have entered the correct Full Name in your profile before downloading the E-Certificate.

      

    You will be able to download the E-Certificates from the Learning Management System (LMS) of DigiSkills Training Program by clicking on “My Results” option under ‘Trainee Services’ Section.

     

    In order to download the E-Certificate, you will need to click on the pop-up notification in LMS to confirm that the Full Name provided in your profile is correct.

     

    Kindly make sure to check your Full Name in your LMS Profile before downloading the certificate. DigiSkills.pk will not be responsible in case of an incorrect name.

     

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  • 05

    Feb, 2024

    Holidays for Kashmir Solidarity Day and General Elections - 2024

    Feb 05, 2024

    Please be informed that DigiSkills.pk will remain closed on 5th February 2024 (Monday) on account of “Kashmir Solidarity Day” and from 6th (Tuesday) to 9th February (Friday), 2024, on account of “General Elections-2024”.

     

    We will resume the support services on 12th February 2024 (Monday).

     

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  • 14

    Nov, 2023

    Current Facilities and Upcoming Benefits for DigiSkills.pk Freelancers from PSEB

    Nov 14, 2023

    We would like to share exciting news about the benefits that the Pakistan Software Export Board (PSEB) is offering to Freelancers. The Pakistan Software Export Board (PSEB) is a government organization established to promote and support the software export industry in Pakistan. As a part of its mission to help the growing community of Freelancers in Pakistan, PSEB has initiated several programs and initiatives to support freelancers and help them grow in their careers.
     

    The benefits being offered by PSEB are as follows:
     

     


    To Register with PSEB please visit
    https://app.techdestination.com/registration-as

     

    We believe that these benefits will help our Freelancers take their careers to the next level and contribute to the growth of the software industry in Pakistan. We are hopeful that you will find it useful and benefit greatly from these programs.

    You are kindly requested to share this information and encourage other Freelancers to take advantage of these opportunities.

     

     

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  • 01

    Nov, 2023

    6th Batch of DigiSkills 2.0 has commenced on November 1st, 2023

    Nov 01, 2023

    DigiSkills.pk is pleased to announce that its Batch-06 commenced on November 1st, 2023, as scheduled.

     

    We assure our trainees that courses of DigiSkills Training Program will not only help them in learning new practical and marketable skills but will also be beneficial for them in their professional lives.

     

    Our trainees are already getting benefits from this program, and several have started earning money in the form of valuable foreign exchange.

     

    The videos along with the relevant content of the courses will be made available through LMS on every working Monday by 11:00 AM.

     

    Trainees must watch videos through our Learning Management System (LMS) to become eligible for the E-Certificate.

     

    A video on How to Use LMS is available at https://lms.digiskills.pk/OrientationVideo.aspx

     

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Success Stories

Success Stories

Top Ten Earners

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Popular Blogs

Popular Blogs
How to be Successful on Upwork in 2024
Jan 31, 2024

How to be Successful on Upwork in 2024

Freelancers who desire to differentiate themselves in the competitive market of 2024 must make it their goal to keep one step ahead of the competition as the freelancing market keeps going through continuous change. If you want to be successful on Upwork in 2024, you will need a mix of skills, expertise, and strategic preparation. This planning should include optimizing your profile, developing your skills, effectively communicating with clients, and managing projects. Upwork continues to be a dominant force in the constantly changing environment of the freelance industry, connecting talented individuals with opportunities all around the world. However, in order to achieve success on this platform in the year 2024, extraordinary skills are not enough. To achieve success, it is necessary to have an awareness of the features and policies of the platform, to be able to adjust to changing developments and to develop an aggressive strategy. Using the ideas mentioned below, you will be able to construct a successful freelancing career on Upwork. Keep in mind that there is no such thing as instant success. Success over the long run in the constantly shifting world of freelance work requires a combination of regularity, persistence, and adaptation on the side of the freelancer. Here, we will investigate various approaches and suggestions that can assist you in achieving success on Upwork in 2024. 1. Optimizing Your Profile The initial step towards achieving success on Upwork is to create a professional profile. Not only should your profile highlight your abilities and expertise, but it should also communicate the unique advantage that you bring to the platform. Because the algorithm that Upwork uses in 2024 gives preference to profiles that include particular keywords relating to your skills, you must include these terms in both your title and your summary. It is possible to dramatically boost your visibility to prospective customers by using high-quality, professional profile photographs as well as a full portfolio that highlights your most impressive works. Keep in mind that your profile is the first thing people see, so make sure it leaves an effective impression. 2. Skill Development and Certification The marketplace for freelancers is a competitive industry, with fresh ideas and technology developing regularly. Additionally, the development of skills and certifications is important to improve your skill set to maintain your competitive edge. Specifically, for those certifications that are recognized in your area, you should take benefit of webinars, certification, and online courses. It is common for Upwork to recognize freelancers who possess certain qualifications; thus, getting these certificates might enhance the possibility that customers will take notice of your services. 3. Writing an attractive proposal It is an essential part of a bid to write an attractive proposal by following the proper procedure. Every single proposal needs to be adapted to the particular job advertisement, stressing how your experience and talents make you the best candidate for the position. Avoid straightforward and generic templates. Instead, you should directly address the demands of the customer and present scenarios of different ways in which you have addressed challenges that are comparable to the past. Including a concise strategy for the project is another way to differentiate yourself from the competition. 4. Pricing Strategy Establishing prices that are both competitive and fair is a hard balance to achieve. Do some research on the normal rates in your field and take note of your degree of expertise. Utilizing a plan that involves beginning with somewhat reduced prices might be an effective way to get early customers and develop your reputation on Upwork. You should progressively raise your prices as you gather more reviews and professional expertise. 5. Spend connects and get projects Upwork is adding new features regularly, which include Project catalogs, availability badge, boost your profile and boost your catalogs features may add value to your success, but these features are not free, they require a lot of connects to invest in the start. By investing (money/connects) in these features a freelancer can directly enhance the chances of getting orders. This may be difficult for a new freelancer who doesn’t have enough money to spend on a start. However, there's a definite advantage in this area for new freelancers. If they can invest resources (money/connects), at the beginning of their career, they can more easily secure projects by taking advantage of these initial investments along with the abovementioned strategies. Here are five simple ways to get free "Connects" on Upwork: • When you first make an Upwork profile, you get 50 free Connects in two days. • If you have a basic freelancer account, you get 10 free Connects every month to help you find more clients. • If you get a "Rising Talent" badge, you will get 30 free Connects. • You can get some free Connects (the amount changes) if you get chosen for an interview by a regular client on Upwork. • You will get extra Connects one time if you finish an Upwork Skill Certification. Also, each Connect costs $0.15 (USD) for freelancers. Which are also available in different packages like, 10$, 20$, 40$, 60$, or 80$. 6. Communication with Customers It is important to communicate in a clear and professional manner. Provide fast responses to questions from customers and keep them informed about the development of the project. It is possible for effective communication to result in repeat customers and excellent ratings, both are priceless on Upwork. 7. Scheduling Time and Managing Deadlines If you are currently working as a freelancer, you must manage your time effectively. To maintain track of milestones and deliveries, it is recommended to make use of tools and methods for project management. To establish confidence and dependability, you should always strive to produce work on time or earlier than the deadline. 8. Requesting for Reviews and Ratings Once a project has been completed, it is considerate to ask customers for their input. You may boost the credibility and appeal of your profile by receiving positive evaluations. Make advantage of the feedback you get to enhance the quality of the services you provide the customers. 9. Adapting Developments in the Market The market for freelance work is always developing. Maintain an awareness of modifications that may occur in Upwork's rules, fee structures, and recommended procedures. Make adjustments to your strategy to maintain your competitive edge. 10. Professionalism is the priority In all of your interactions on the site, you should always maintain a high degree of professionalism. Being professional, keeping your promises, and addressing disagreements or misunderstandings calmly and productively are all qualities that fall under this umbrella. Conclusion Achieving success on Upwork in 2024 requires unique skills, expertise, and strategic planning, as outlined in this comprehensive article. With the freelance market undergoing continuous changes, freelancers need to stay ahead of the competition by optimizing their profiles, improving their skills, mastering effective communication, and managing projects efficiently. Upwork, a leading platform in the freelance industry, connects talented individuals worldwide but demands more exceptional skills for success. The strategies and tips explored here in this piece of writing will help you to build a successful freelancing career on Upwork. Author: Jahanzaib Ali | Reviewed By: Hifsah Umbreen

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Digital Marketing Trends to Look Forward to in 2024
Jan 09, 2024

Digital Marketing Trends to Look Forward to in 2024

Businesses must remain vigilant about the latest trends in Digital Marketing to maintain a competitive edge in this new year 2024. With the advent of technologies such as artificial intelligence and augmented reality, the industry will witness an influx of innovative tools and strategies. To stay ahead of the game and seize potential opportunities, businesses must familiarize themselves with these emerging trends. The digital marketing landscape in 2024 promises to be thrilling, offering plenty of options for businesses. To effectively engage with new audiences and enhance customer experiences, businesses should use the power of AI (Artificial intelligence) and AR (Augmented Reality). Furthermore, Digital Marketing will become increasingly data-centric, emphasizing understanding customer behavior and utilizing insights to shape campaigns. Achieving success in these dynamic fields will depend on several key factors. • Firstly, businesses must be agile and adaptable, ready to embrace and navigate changes as they arise. • Secondly, foresight is crucial – the ability to anticipate upcoming trends and adjust strategies accordingly will be vital. • Lastly, a commitment to providing genuine and personalized experiences for customers is vital. Use of Artificial Intelligence Tools in Digital Marketing The digital marketing landscape in this new year will be heavily influenced by technological advancements and changing consumer behaviors. One prominent trend will be the integration of artificial intelligence (AI) into marketing strategies. AI-powered tools, such as advanced chatbots and predictive analytics, will revolutionize the way businesses engage with their audience. Imagine chatbots driven by AI that can offer responses similar to those of a human, providing immediate assistance and personalized recommendations based on individual preferences and purchase history. These advancements will enhance the customer experience and enable businesses to connect with their target market more efficiently and effectively. The impact of Metaverse 2024 will witness the rise of a significant trend in digital marketing: the metaverse. This virtual world, powered by augmented reality, is prepared to transform the way businesses engage with their customers. By creating immersive and interactive experiences, the metaverse offers a more personalized and captivating journey for consumers. Additionally, it presents an opportunity for companies to gather valuable data and refine their marketing strategies accordingly. The metaverse also serves as an unparalleled platform for customer engagement, enabling businesses to develop interactive campaigns and foster stronger connections with their target audience. The impact of the metaverse extends beyond marketing, particularly in the retail industry. Businesses now have the ability to establish virtual stores and provide customers with unique experiences. This innovative approach allows companies to reach consumers anywhere in the world, eliminating the need for physical locations. Moreover, it enables businesses to showcase their products in a more compelling manner, granting customers an immersive shopping experience. Through augmented reality, customers can virtually explore products, gaining a better understanding of their appearance and functionality before making a purchase. Personalized Marketing for Enhanced Customer Experiences In 2024, the importance of personalized marketing cannot be overstated. As consumers become increasingly observing, businesses must customize their marketing messages to align with individual preferences and needs. In this personalized marketing, data is gathered to provide personalized marketing about the interests, searches, and demographics of the customers to tailor the marketing strategies according to the gathered information. By incorporating personalization strategies, businesses can elevate customer experiences, foster customer loyalty, and ultimately drive conversions. Recognizing the unique characteristics of each customer and tailoring marketing efforts accordingly will undoubtedly yield significant benefits in the competitive business landscape of 2024. Short-Form Video Content With the emergence of platforms like TikTok and Instagram Reels, businesses now have the opportunity to create captivating short videos that grab the attention of their intended audience. This form of concise video content is more likely to be shared, as it can be consumed quickly and easily reposted by users. Moreover, it allows businesses to showcase their products or services distinctively and engagingly. As customers increasingly seek information and engagement from businesses, there will be a high demand for tutorials, product demonstrations, and educational videos. Additionally, live streaming will gain popularity as companies can interact with their customers in real-time and offer personalized customer service. For businesses aiming to stand out and captivate their target audience, it will be crucial to produce creative and humorous content. Content Creators As the landscape of digital marketing continues to evolve, businesses are increasingly relying on content creators to generate fresh, captivating, and educational content. These specialized creators are dedicated to producing material that informs and entertains consumers. By enlisting the help of content creators, businesses can craft personalized and engaging marketing campaigns that effectively capture the attention of their target audience. Additionally, these creators offer a unique perspective on products or services, allowing businesses to connect with customers on a more intimate and personal level. Mobile-First Marketing The relentless trend towards prioritizing mobile-first marketing is expected to continue gaining momentum in 2024. With a significant number of consumers accessing the internet through their mobile devices, it has become necessary for businesses to prioritize mobile optimization across all aspects of their online presence. This includes ensuring that their website design is responsive and can seamlessly adapt to different screen sizes, creating email campaigns that are mobile-friendly, and, if relevant, investing in the development of mobile apps. By adopting a mobile-first approach, businesses can significantly improve user experiences and effectively engage with their target audience in a way that aligns with the evolving behaviors of consumers. As digital marketing continues to evolve, companies that strategically navigate these trends will position themselves for success in the competitive and ever-changing digital landscape of 2024. Voice Search and SEO In 2024, there will be a notable trend that will significantly impact search engine optimization (SEO) - the rise of voice search. With the increasing popularity of voice assistants like Siri and Alexa, businesses need to adapt their SEO strategies to accommodate voice-based queries. This entails focusing on long-tail keywords and leveraging natural language processing to ensure that their content is optimized for voice search. Instead of typing their queries into a search bar, users can now simply vocalize their questions, and their voice assistant will provide them with the most relevant answer. This shift in search behavior demands that businesses optimize their content specifically for voice search. By incorporating conversational language and addressing frequently asked questions, businesses can enhance their chances of appearing in voice search results and capturing the attention of voice assistant users. Final Words The ever-changing landscape of digital marketing is prepared to undergo significant transformations in 2024. These changes will be driven by advancements in artificial intelligence (AI), the rapid growth of voice search technology, and the increasing emphasis on personalization. While there are numerous promising opportunities, businesses must exercise caution, particularly in relation to data privacy and ad-blocking technologies. AI will be the major game changer in this year for businesses which will be helpful for marketers and businessmen to achieve success with little effort and adopting new trends and developments. Author: Fahad Usman | Reviewed By: Hifsah Umbreen

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5 Ways-AI Can Help You Make More Money with Affiliate Marketing
Dec 14, 2023

5 Ways-AI Can Help You Make More Money with Affiliate Marketing

Affiliate marketing is a dynamic and widely adopted online business model where individuals or businesses earn commissions by promoting products or services of other companies. You must be wondering, HOW?? The answer is simple! • Become an Affiliate. • Search for a product that you enjoy. • Promote that product. • And earn a share of money from each sale you make. How cool is that? Isn’t it?? “You don’t even need to invest your money or worry about running your business. Just set yourself up like an affiliate marketer and earn well.” Artificial Intelligence is a great gift for affiliate marketers if they know the smart usage of AI tools. If you are struggling as an Affiliate Marketer, this blog is surely for you. We are going to explore 5 ways AI can help you make more money. 1. AI-based Content Creation In traditional affiliate marketing, the main goal of making content is to target the mass audience hoping that it will resonate with the individual customers as much as it can. With the use of AI-based tools, Content creation for affiliate marketing becomes easier and more dynamic. It can create content for a more relevant target audience. It can create content themes that are most likely to be attractive and effective in driving traffic to affiliate marketing websites. AI writing tools like Jasper.ai, ChatGPT, and Bard.ai are helpful for affiliate writers in such a way that they bring you the idea and information that you are seeking. It provides you the detailed information and guides you about the relevant searches. By applying this information, you can modify and recreate it on your own. You don't have to research from various sources. Any AI tool can give you a vast variety of analyses and research on a relevant niche from which you can extract the best fit. 2. Optimized Targeting AI is a game changer for affiliate marketing. AI helps marketers to analyze customer data and behaviors to identify the targeted audience. Using AI Algorithms, you can create accurate audience segmentations and perform a quicker analysis of the market demand. This helps to build stronger customer relationships. You may have observed that the ads you encounter online are usually related to your searches. It happens when you search for something on a search engine or visit a website, various data points are collected about your online behavior. “Based on collected data AI algorithms create a profile or model of your preferences and behaviors. These models can identify patterns and correlations, helping to predict your potential interests and needs” AI-powered algorithms recommend content to users after analyzing their viewing history and behavior. Predictive analysis is made easier with AI, and the time to identify customer requirements based on behavior, activity, or demographic data has been reduced. 3. Dynamic Content Optimization The term Dynamic Content Optimization (DCO) refers to adapted real-time content for individual users which results in enhanced personalization and customer engagement. For example, if you were looking for running shoes, the ads might display various models, colors, or promotions related to running shoes from different advertisers. This modification can be applied to images, offers, and text based on the analysis of AI. Chances of conversion are maximized when each individual user sees the most relevant and grabbing content. All of this process can be optimized with continuous learning and automated with AI algorithms increasing the effectiveness of affiliate marketing techniques. A/B testing (or split testing, a method used to compare two versions of digital content to determine which one performs better) can be done with AI-driven tools. AI continually optimizes ad targeting by conducting A/B testing. Different ad versions are presented to users, and the algorithm learns which variations are more effective based on user engagement (click-through rates, conversions, etc.) which compares the working of many affiliate marketing techniques and helps marketers alter their campaigns for better results. AI can optimize real-time content modifications by viewing the dynamics in users' behaviors. Advanced data analytics can be done with AI to reach the targeted audience. 4. Automated Email Marketing AI helps to do automated email marketing for affiliate marketing. In affiliate marketing, email marketing involves promoting products or services through email campaigns. Affiliates use emails to share affiliate links, promotional content, and offers with their subscribers, aiming to earn commissions on sales or leads generated through the affiliate links included in the emails. Al analyzes data and then optimizes it to produce personalized email responses. The data analyzed to create such personalized emails includes user preferences, engagement data, and preferences. AI tools can also automate the segmentation of email lists, dynamically real-time content changes based on user interactions, and send timely and relevant promotions. AI-driven emails and personalized content help to achieve effective results which include efficiency, improved targeted precision, and increased likelihood of affiliate conversations. AI algorithms help to extract and organize email lists into required segmentations based on specific criteria; • Past Behaviors • Interests • Engagement levels • Demographics Along with this segmentation, AI-driven email personalization can be done which creates required and personalized content for the recipients in the email list. 5. Smart Link Placement In Affiliate marketing smart link placement involves strategically placing affiliate links within digital content to maximize visibility, clicks, and conversions. AI can help in smart link placement using machine learning to analyze users’ historical, preferred, and behavioral data. Then depending upon the engagement pattern, effective location, and time to display, AI optimizes the placement of these links. To maximize conversion rates and generate maximum revenue, AI also adjusts links dynamically in real-time. This approach results in more efficient targeted link placement and enhances overall performance. Final words AI works as an emerging power for affiliate marketers and is helping them to grow and increase their revenue. As it is designed to create content according to the targeted audience, it means you can generate content that will increase conversions by attracting the targeted audience. Moreover, you can automate AI with different AI tools which helps to eliminate human struggle. Lastly, AI ensures that the content is highly designed to resonate with the targeted audience which again helps in reaching your online presence to that specific targeted audience. We recommend automating AI with affiliate programs to gain maximum progress and indirectly to gain the maximum conversions. Author: Atiq Ur Rehman | Reviewed By: Zonaira Ali

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