SEO (Search Engine Optimization)

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About

Every day, billions of searches are performed online, and the businesses that appear at the top attract the customers, revenue, and growth. Search Engine Optimization (SEO) is the skill that helps make that happen. Whether you want to grow your own business, build a freelance career, or deliver results for clients, this course provides the practical knowledge and tools to succeed.

Designed according to international standards and aligned with the latest search industry best practices, this course covers all major areas of modern SEO, including Keyword Research, On Page SEO, Technical SEO, Content Strategy, Link Building, Local SEO, Analytics, Reporting, Generative Engine Optimization, and AI Search Optimization. Through hands-on exercises, real world examples, and tool-based demonstrations, you will develop a complete SEO strategy and build a professional portfolio that showcases your skills and readiness for the market.

Meet The Trainer(s)

Junaid Tariq

Junaid Tariq  (Award-Winning SEO & Digital Marketing Consultant)

Junaid Tariq is an award-winning SEO and Digital Marketing Consultant with over 18 years of experience managing campaigns across 20+ countries and 50+ industries. He has worked with leading brands including PTCL, Orient Electronics, Stylo Shoes, Rozee.pk, RDX Sports, and many others.

 

His achievements include ranking more than 100,000 keywords on Google's first page, managing over USD 20 million in paid media, and serving 500+ businesses globally. Holding multiple international certifications, including Google, Harvard, Meta, and AI credentials, Junaid brings practical industry expertise to the classroom.

 

His training focuses on real websites, real tools, and real business results.
  • Batch Duration: 12 Weeks
  • Videos Duration: 24 hours
  • Start Date: 03 Aug 2026
  • Fee: Free of Cost
  • Who can Join: Everyone
  • Enrolled Trainees: 13396
  • Video Medium: Urdu & English
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What you will learn

    After completion of this course students will be able to:

    • Understand how Google crawls, indexes, and ranks any website.
    • Identify every element on a modern Google search results page.
    • Understand white-hat, black-hat, and gray-hat SEO differences.
    • Conduct a complete keyword research project using professional tools.
    • Identify search intent and match it to the correct content format.
    • Find keyword gaps competitors rank for that you do not.
    • Fix crawl errors, broken links, and indexation issues independently.
    • Improve Core Web Vitals scores using speed optimization tools.
    • Implement schema markup to earn rich results in Google SERPs.
    • Build a pillar-cluster content architecture for topical authority.
    • Use Artificial Intelligence (AI) to produce SEO content 10x faster.
    • Get content cited in Google AI Overviews and ChatGPT Search.
    • Optimize content to win Featured Snippets and PAA boxes.
    • Build quality backlinks through guest posting and digital PR.
    • Set up and optimize a Google Business Profile for local search.
    • Write a winning SEO proposal and close freelance clients.
    • Manage a complete SEO project from strategy to reporting.
    • Deliver a full SEO audit as your first portfolio piece.
    • Generate passive income by ranking and monetizing your own site.

Conceived By

Ministry of IT and Telecom

Funded By

Ignite

Executed By

Virtual University Of Pakistan