Startup Strategies and Entrepreneurship

Skip Navigation Links Learn & Earn with DigiSkills Training Program

About

This course is designed to provide a complete understanding of Startup Strategies and Entrepreneurship in both theoretical and practical way. It explains how ideas are transformed into successful businesses, covering each stage from ideation to execution. The do’s and don’ts of launching and scaling startups are discussed in detail, helping learners avoid common pitfalls. Real life examples and case studies are shared to illustrate business model development, funding options, and innovation strategies. By the end of the course, trainees will be able to design, validate, and pitch their own startup ideas with confidence and ready to turn concepts into impactful commercial ventures.

Meet The Trainer(s)

Muhammad Sarmad Hafeez

Muhammad Sarmad Hafeez  (Executive MBA in Entrepreneurship)

Muhammad Sarmad Hafeez (Innovation & Entrepreneurship Specialist | Startup Ecosystem Builder) is a leading figure in Pakistan’s startup and innovation ecosystem, known for connecting entrepreneurship, policy, and sustainable development. With over ten years of experience, he has designed and led several major innovation programs across the country.

 

Sarmad holds a specialization in Entrepreneurship from The Wharton School, University of Pennsylvania, combining strong academic knowledge with hands-on ecosystem experience.

 

At the Punjab Information Technology Board (PITB) – Incubation Wing, Sarmad managed 22 incubators and accelerators nationwide, supporting over 700 startups from Gilgit to Lasbela. His work helped founders access mentorship, funding, and growth opportunities, giving him deep insight into Pakistan’s regional startup landscape. He later served as Head of Program at National Incubation Center Peshawar under LMKT, where he continues to mentor innovative-driven entrepreneurs.

 

Internationally, he has worked with The Gradient (formerly 36 Degrees North) in the USA during his Innovation and Leadership Program at the University of Oklahoma, gaining exposure to global startup practices.

 

Sarmad has also developed the DARAIN framework—an innovation decision-making model for startups—and has trained with organizations like the U.S. State Department and Aga Khan Development Network (AKDN).

 

Beyond his professional work, he is a traveler, activist, and strong advocate for an innovation-driven economy, aiming to make Pakistan a leading hub of entrepreneurship in South Asia.

  • Batch Duration: 12 Weeks
  • Videos Duration: 24 hours
  • Start Date: 08 Dec 2025
  • Fee: Free of Cost
  • Who can Join: Everyone
  • Enrolled Trainees: 17411
  • Video Medium: Urdu & English

What you will learn

    After completing this course, a trainee will be able to:

    • Understand the mindset and qualities of a successful entrepreneur.
    • Identify and validate startup ideas using real-world problem-solving approaches.
    • Develop a clear and practical business model and plan.
    • Conduct customer research and design an effective value proposition.
    • Pitch startup ideas confidently to investors, accelerators, and government programs.
    • Build, test, and refine a Minimum Viable Product (MVP).
    • Understand funding options, i.e bootstrapping, investment, and grants.
    • Create a strong financial structure and maintain transparency.
    • Develop marketing, branding, and go-to-market strategies for startups.
    • Learn from real startup success and failure case studies.
    • Build a sustainable growth strategy and plan for scaling.
    • Understand innovation trends shaping the future of entrepreneurship.