Creative Writing

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Writing is a vast field and every sub-category of this field has its own unique writing format. This course is aimed at aspiring writers who want to familiarize themselves with this field and want to pursue writing as a career. It will provide a set of guidelines that will eventually help learners navigate the freelance world as writers. Throughout the duration of this course, trainees will learn about fiction/nonfiction writing, copywriting, social media writing, business writing, UX writing and much more. This course also covers some basics of Language Arts including grammar, vocabulary, parts of speech and common errors in writing, etc. Some parts of this course will also focus on enhancing thinking conceptually, improving observation and analytical skills so that learners can produce richer textual content.

Meet The Trainer(s)

Ayesha Fazlur Rahman | Amena Aly Kamaal

Ayesha Fazlur Rahman | Amena Aly Kamaal  (MA English Literature, Masters in Education | Masters in Communication)

Ayesha Fazlur Rahman:-


Ayesha is a Fulbright alum, with an M.Ed from the Harvard Graduate School of Education and MA English Literature from Punjab University. She also took an under-grad course in creative writing through the University of Minnesota (credit course). She has received training in moderation/ facilitation techniques from Thailand. Ayesha has academic training and experience in teaching and creative writing. As part of her work in the development sector, she has trained textbook authors in Islamabad, AJK and Baluchistan. The training module and posters were developed by Ayesha as part of her work with GIZ.


She has worked as a Quality Assurance Expert on training documents for Training for Pakistan (USAID). Ayesha also developed training content for teachers in KPK for PEAD Foundation. Additionally, she has worked as a consultant for FCDO, UNICEF and UNESCO projects. 


Ayesha has been a blogger with The Express Tribune (The Good News Column) and with Kuch Khaas (social interest topics, movie reviews, special occasion write-ups). She has written articles on environment-related issues for Natura magazine (WWF). Earlier, her short stories, poems and articles were published in The Dawn, The Muslim, The News, The Nation and Pulse Global. She wrote articles on women’s issues while volunteering at the NGO Bedari.


Ayesha started her career as a school teacher and has also briefly taught at Fatima Jinnah University. She has extensively conducted trainings for teachers, master trainers, and textbook authors; she has also developed content and designed the training program for these trainings. She is well-aware of the principles of pedagogy and andragogy; she has adapted to the needs and contexts of a vast range of trainees.



Amena Aly Kamaal:-


Amena is a high-performing, strategic-thinking professional with over 20 years of experience in the communication sector in national and international corporate organizations such as The United Nations. She is highly skilled at communications for the development sector; exceptional writing, presenting, and interpersonal communication skills. She is well-versed in all phases of the communication process using traditional and latest communication tools innovatively and effectively. She is adept at creative and business writing and has been conducting training programs for the past six years, nationally and internationally. 


She started her academic career in Clark University, USA, pursuing a four year undergraduate education in Studio Art and Communications, she received a degree with highest honors, an award bestowed by the University to a student after five years. She completed a two year Masters in Communications from California State University, Fullerton USA. Her thesis was published by University of Southern California in 2006.


Amena further honed her skills gaining experience in Advertising, Web Development, Corporate Communications, Public Relations and Development Communication in the United States and Pakistan. Working in the United Nations for fifteen years has allowed her to experience a diverse, multicultural and multi-faceted working environment.


Since her early retirement from the UN, she has co-founded a digital firm working on digital marketing and social media campaigns for social causes. She, along with her partner and team, has experimented with the tools to bring about innovation that are currently being taught in MIT and Harvard as case studies.


Amena has a personal blog by the name of kamaalkibaat and is also a freelance writer for The Guardian, Huff Post and Edition magazine. She also contributes to Destination Magazine.

  • Batch Duration: 12 Weeks
  • Videos Duration: 24 hours
  • Start Date: 10 Jul 2024
  • Fee: Free of Cost
  • Who can Join: At-least Matric level English knowledge is required for this course.
  • Enrolled Trainees: 10869
  • Video Medium: Urdu & English

What you will learn

    After completing this course, a trainee will be able to:

    • Write with the objective to inform and entertain the reader and for marketing purposes, through creative writing and business writing skills.
    • Create content in a range of formats: articles, blogs, website posts, copywriting for ads, product reviews, poetry for songs and greeting cards, fictional/story writing.
    • Develop job descriptions, complete translation and transcription assignments as well as compose reports, resumes for clients.
    • Use a background in technology to become UX writer for apps and websites.
    • Understand and explore the online market for the complete range of writing-related jobs, using the foundational skills developed through this course.
    • Gain functional knowledge of the conventions of English Language.