What are the best Digital Marketing Courses in Pakistan?
Published on: Nov 08, 2019
Digital marketing has taken the world by storm, and why not! It’s the digital era after all. It’s high time those who have yet to embrace this concept, ‘the laggards’ must come to realize its importance. Pakistan is nowhere behind in this race of who becomes the digital guru; instead there is quite the progress when it comes to people, especially the baby boomers coming to terms with the digital marketing.
There are now many digital marketing courses available online and on-campus to equip you with the right marketing knowledge and skill set. DigiSkills.pk is a large scale national training program that has been conceived by the Minister of IT & Telecom to be launched across the country to train as many as 1 million people for future employability in the technology sector.
The DigiSkills Program is aimed at equipping our youth, freelancers, students, housewives, professionals, etc. with knowledge, skills, tools & techniques necessary to seize the opportunities available internationally in online marketplaces as well as locally to earn a decent living.
DigiSkills works relentlessly on a vision to create a digitally literate population with marketable digital skills that is gainfully engaged in a vibrant economy through dedicated, committed and excellent trainings.
SEO empowers a business to rank higher in search engine results to gauge a wider audience.
The various courses being taught online at DigiSkills comprise of all the digital marketing training that you’ll ever need to become a professional marketer in the digital space.
Digital Marketing
Digital and Social Media marketing is an exciting and fresh training course incorporating a hybrid and interactive pedagogy. The training combines technology, theory and practice. It will equip students with the foundational understanding of digital marketing channels and enable the use of online and mobile platforms to run successful digital marketing campaigns.
It also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns.
The training is designed to motivate participants to think like a digital marketing professional, and to give experience with tutorials oriented video lessons, MCQs and hands-on activities. The goal in the end will be to create a well-equipped Digital Marketer for the freelancing world.
Digital Literacy
This course helps you in learning office productivity tools that are part and parcel of modern work environment. It will provide hands on training in Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Internet and Email applications. These applications fit in all types of the modern working environment.
Though, this course is designed for beginners, but it is also useful for people who have basic computer knowledge. It aims at raising and improving the users’ knowledge and competency of computer usage. If you are a person who wishes to explore the world of computing or someone willing to learn computer basics, then this module is for you.
The digital literacy course at DigiSkills has been compiled & developed by Virtual University of Pakistan. If you are all in for learning, enroll away!
Search Engine Optimization
SEO empowers a business to rank higher in search engine results to gauge a wider audience. But to master the art of website ranking understanding how Google search engine works and how it ranks websites is crucial. This course has been designed to teach you one of the most important skills in Digital Marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.
It has been designed with the help of international curriculum standards. As a student, you’ll learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors.
SEO training will allow you to optimize your content and websites to rank high in those search engines, thereby attracting a larger audience. The course is based on hands-on exercises with detailed video lectures, MCQs, and reference learning material for detailed review.
So, if you are also looking to master digital marketing in Pakistan as a professional, enroll in of these courses at DigiSkills for free and get learning!