Blog

Amazon is the best search engine to find any product online used by consumers specially in the USA or in the UK. More than 50% of all consumers visit this platform first to search for products from a variety of suppliers. Even when you try to bypass Amazon by using Google, it manages to redirect you to Amazon. Amazon is just everywhere, isn't it?

Given Amazon's domination, it's critical to optimize the SEO strategies for this platform to attract maximum organic traffic. By optimizing your listing as per Amazon's recommendations, you can make your listing pop at the top for customers, because in today’s fast-paced world, nobody has time for endless scrolling.

By optimizing your listing as per Amazon's recommendations, you can make your listing pop at the top for customers

Here are some SEO tips for Amazon that will give you a boost over the competition.

Keyword Research

For best keyword research for Amazon listings, it is very important to begin by finding the most relevant keywords that shoppers are most likely using when searching for products which you are selling. 

This can be done by researching competitor’s listings, using keyword research tools like SEMrush or Ahrefs to uncover high-volume keywords, also going through search suggestions and search results of Amazon provide insight into your product’s standing.

For Example, if searching for “Garlic Press”, you will find plenty of search terms that can help you in creating more optimized product listing. Conducting this type of research can help you to optimize your product listing and you can gain more understanding of consumer’s choice. 

Product Title Optimizations

When you are creating Amazon product listings, product titles are very important. Titles are the first thing any customer notices in the search list, so it's important to make titles more informative and keyword-rich. 

Followings are some important tips when creating your product title:

Brand Name: Start with your brand name so it gets recognized by your customers and it stands out among other sellers.

Highlight Features: Focus on the features which makes your product unique, for example its color, size, or material, to attract new buyers.

Most Relevant Keywords: It is very important to include keywords that customers are using to search the product which you are selling to improve your visibility.

Consistency in your products titles is also important. Product titles should be consistent in providing basic information. For example, for a Ring, include details like size and material to provide customers with a clear idea of what they will receive.

Exciting Product Images and Videos

Selecting high quality and visually attractive product images is very important. The quality of your images will have a great effect on your sales. Always include lifestyle photos that represent your product in real-life usage.

Most buyers love to see 3 to 4 images of a product before planning to purchase the product or not.

Therefore, always make sure to provide multiple images from different angles, showing features, and uses of the product in real life.

Always follow Amazon's image guideline and optimize image names and alt text with most relevant keywords. Alt text not only helps with keywords for SEO purposes but also ensures the reach of your product listing to a wider range of buyers.

Nowadays, using videos in product listings is getting popular. Videos not only improve return on ad spend and reach for paid channels but are also helpful for organic search. Focus on the best setup of lighting, high quality video, and mention the benefits and features of the product. Encourage the buyers with appealing visuals that present your products in the best possible way!

Product Bullet Points and Description 

When any buyer clicks on your product, the first thing they see is your listing bullet points and product description. Always use bullet points to focus on the key features and specifications of your product. Don’t forget to include the most relevant keywords in a way that looks natural. Use clear and understandable language so that every buyer can understand the usage of your product and what are you offering in your product.

To engage the buyers, you must consider incorporating storytelling into your product description to highlight the benefits. It is the best way to connect with your customers and create brand loyalty. Brand loyalty will ultimately increase your sales conversion rate and returning buyers.

The allowed 5 bullet points of 1000 characters must be used effectively to communicate with your customers and guide them towards making a purchase decision.

Another very important thing about descriptions is that always keep in mind the mobile users. Don't make them scroll through lengthy descriptions instead include the most important information in the start and then provide additional details as needed. 

In this way you can engage customers using any device and your product will stand out for organic sales.

Maximizing Amazon sales, utilizing backend search terms effectively 

Backend search terms are an exclusive option for Amazon sellers, and it is great for enhancing the visibility of your product listings. The relevant keywords which are not getting fit into product title or product description can be used in backend search terms to maximize the product visibility. By using this powerful tool now, you don't need to stuff keywords in product title or product description.

You may incorporate secondary keywords extracted with the help of tools like Ahrefs and google analytics in your product listing using backend search terms option available on Amazon. You must take in account the “byte allotment” for full product optimization.

Final Words

Just like Google, Amazon's algorithm is constantly changing. To stay ahead in the market, it’s important to adopt SEO tactics and follow the updates in Amazon's algorithm. Understanding Amazon's policies and product listing guidelines not only prevents violations but also improves your product's ranking.

Instead of selling the product, your focus should always be helping customers find the product they are looking for. Remember, Amazon’s listing optimization is an ongoing process. So, constantly check and adjust strategies, keeping in mind the customer's perspective. Understanding customers’ preferences is important for optimizing Amazon listings and increasing sales to make you a successful seller.

Author: Usman Ali | Reviewed By: Hifsah Umbreen